Tuesday, 10 January 2012

Designed with the consumer in mind...

This collection, inspired by the Ballet Russes, was designed in response to a brief from London College of Fashion. The brief required me to design with a consumer in mind, it stated that...

'Truly successful designers understand the greater responsibility they have to research, understanding their market, their consumer and finding the appropriate research which will take them on a journey of creative development and innovation.'

It was the first time I had been asked to consider who would actually be buying my lingerie and I initially found such design considerations restrictive. I chose my consumer and researched into 'her' life and background, feeling confident that I understood what 'she' wanted and could design appropriately. My initial research was a visit to the Ballet Russes exhibition - I found it hugely inspiring and came away scribbling down hundreds of ideas. However, when I looked back on those first designs a couple of days later I realised they did not 'fit' with my consumer. Then began the most extensive design development I have ever undertaken! I worked at my designs until I created a collection that is both beautiful and wearable.

Below are some images from the project...


Mood Board

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