Ann Demeulemeester Project

In my 2nd design project at London College of Fashion I was asked to design a lingerie collection for an existing label. The brand I was given was Belgian designer Ann Demeulemeester (I must point out the project was in no way in collaboration with Ann Demeulemeester). My challenge was to research the brand thoroughly until I had an integral understanding of how and why they designed, their aims and motivations. From this knowledge I could then design a collection of lingerie that would comfortably sit alongside the brand's existing womenswear collections. I found it fascinating to explore a designer in such detail and the fact that I had little previous knowledge of the brand meant I had no preconceptions regarding 'a Demeulemeester garment' was. My final collection featured fabrics with strong tactile qualities in a monochrome palette. Hand-painted prints on the inner of the garments reflected the 'attention to detail' design ethos of Demeulemeester.